I would like opinions on how I can improve sell-ability of this horse...anything I can add to the advert., or anything I should remove?
thanks
http://www.equinehits.com/horses-for-sal…Horse for sale: opinions/ideas...?
Re: Photos
All your photos are very similar, I would keep the second photo as no part is in shadow, although is does look less croup high in the first photo. Being a 2 year old though she can get away with that.
How about a nice head shot(she has a nice head), of her running/grazing, and of her with children as she is advertised as an ideal child’s horse.
Re: Description
Brake up the description a bit. People that are looking at this ad would have read lots of others and the will be scanning rather then reading the text. Make it as easy as possible. Break it in to paragraphs and make the sentences as short and simple as possible i.e.
“If you are looking for a show or 4-H/Pony club horse: Mystique is for you!” can be “Will make great 4-H or PC horse.”
You can have a paragraph for an intro (her best bits), looks, temperament and potential, then training, manners and health.
Do not say this
“Her price is not low because there is anything wrong with her. There is absolutely nothing wrong with her, she is truly the best horse we have. Her price is so low because she is not yet saddle broke, and has not been shown halter throughout her young life as she could/should have been.”
It sounds like you are trying too hard to emphasis there is nothing wrong. Instead give reason for sale, and something like “Price reflects training, of this very trainable filly.” Say that she is healthy and sound and you are open to a vetting.
“We would like her to stay in the washington/oregon area. We also offer full help in saddle training her if purchased locally.”
Don’t start putting conditions on the sale before someone has even phoned. Say something like “We can offer help in saddle training, if the buyer is in the Washington/Oregon area.” If you want her to stay in the area, advertise locally.
Instead of
“Great, APPROVED HOME ONLY. NO OUT OF COUNTRY/OUT OF STATE SALES, DON'T EVEN ASK!”
say “We will want approve any new home, therefore out of state sales are problematic.” Don’t use caps
I hope that helps and you find a good home for your filly. She nicely marked.Horse for sale: opinions/ideas...?
Hey - Try putin ad in proper place! Since it is either 4 racing, riding, show or work, it isn't really a Pet or expensive 1! Sho w/ peeple if it's so gentle. Also What can s/he do, if trained?
First of all I do think the ad is a little wordy. It seems as though you are over stressing the good ground manners. I would have to wonder about a two year old with a temperment on the low end of the scale. My first impression would be it sounds like the owner is trying very hard to get rid of this horse, and I would wonder why? In addition, I would hope someone wouldn't buy a horse this young as a 4-H project for a child. The horse should go to someone who has experience or is willing to take the time to bring out her full potential. I also think the photos would look better if her feet were under her and she was squared up a bit.
Helo - Can we see something 2 put it in scale - ex person?
If she has been ridden I think you should add pics of you/friends riding her, that way every one will see that she is ridable
Aw, she's super-cute!
So here's what I think you can do...
She probably hasn't been ridden yet, which makes her harder to sell, because if no one knows how she'll be under saddle then she's a riskier buy. But you can counteract that by showing pictures of her movement. Get some pictures of her trotting and free-jumping. Post those, because good movement makes her much more desirable!
-Personally I would try not to emphasize the kid factor too much. Most parents are hesitant to buy very young horses for their children. Instead, emphasize how good she'll be as a project for a teen or as a prospect.
-Your paragraph is a little disorganized. I suggest you put all of her history and personality in the first part, all of her potential in the middle, and all of her current stats (UTD stuff, clips, loads, etc) at the end.
Hope that helps!
Since you are interested in selling her locally, Make sure to put ads in local feed stores, classified ads, and even hardware stores.
well. if i lived in washington I would definately take her! she is quite a looker and has beautiful color!! i think the thing that is killing it is the way you have things set out for the sale of her. you have in capital locks '; NO OUT OF STATE/OUT OF AREA'; MUST STAY IN WASHINGTON. i agree with you about wanting to make sure she goes to a good home and loving people, but there are other ways to make this work for everyone. you can sell her out of state, but you must ask for 3 or more equine-related references . this must include a vet, farrier, and personal references. you should be able to call and talk to all of these people, and make a decision then. also, have them send a pic or two of the family that will be caring for her. you can also make them sign a contract saying that they will provide necessary care and love and they will never sell, breed, or euthanize said horse without your permission. if they do, you have the right to take her back. also, you can arrange check-ins with them,like ever 3 months, to make sure she is doing good and everything. good luck!
she's a good looking horse--i would buy her if i was in the area (and had the money and time for another horse). anyway, i think you should show a pic of her saddled up. also, i would reword where it says that about the out-of-state sales...i would just take it out and when someone contacts you that is out of state, tell them then. or just put that you prefer to sell her to someone within 50/60/100 miles or whatever. this is just a small thing, but i would take out where it says aout her low price not being because something is wrong with her. even though it is true, i would probably say something more along the lines of ';priced to sell quickly.'; finally, the pictures look good, but consider taking some where she is standing more firm and still-- a couple of the pics kinda look like she was moving around alot and you had to snap them when you could--this makes it look like she wont stand when asked to. nice horse, though and hope you can sell her to a good home
First thing I would do is clean her up a bit more and make her look more like a show pony. Trim up her mane. Also, in all of her pictures, you have her standing over at the knees. She looks like she is leaning forward in all of them. Square her up and she will look tons better, Crop your pictures a bit more to take out as much of the distractions in the background as you can. You may say instead of no out of state or country sales, ask for a complete name, address and phone number from all serious inquiries. This will sort out the scammers and tire kickers (they will not provide this). Good Luck. She is really pretty.
all i have to say is around here (New England) your horse would sell really quick. its hard to find a nice, decently priced horse. I think your horse will sell just fine.
Good Luck!
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